If you want your website to perform, SEO and link building cannot be avoided. Using guest posts is the simplest form of link building, and done right, it can bring more than just traffic for your portal. Most website owners don’t have the time required to manage the process, and that’s exactly where guest posting services come in the picture.
If you select a known and reliable service, promoting your website using quality content on third-party websites should be an easy task. This also allows you to focus on your website, because traffic inflow must be retained in the long run.